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FutureLearn

Social Media Marketing with Advertising Week

AW Learn via FutureLearn

Overview

Learn from the successful social media campaigns of top global brands

This two-week course will equip you with the skills you need to run creative social media marketing campaigns that get real results.

With 4.5 billion global users, over half the world is on social media. Social channels are now a key marketing avenue for any business promoting themselves online.

Using real-life case studies, you’ll build the knowledge and tools to not only understand social media strategy but also the tactics you should be using as a social media marketing professional.

Gain insights from experts at TikTok, Snapchat, and Facebook

Packed full of intelligence from some of the world’s biggest brands and organisations, this course shares insights on the power of social media from key players at leading social media networks.

From Facebook COO Mark D’Arcy to VP of global business solutions at TikTok, Blake Chandlee, you’ll find out what digital marketing is like in a social media environment and explore the latest social media formats.

Learn how to create engaging social media content

Using in-depth case studies on social media campaigns by Ben & Jerry’s and Dove, you’ll examine the strategy behind different social media approaches.

You’ll learn how to identify the right social media channel for your marketing goals, and get tips for growing your audience on social by creating great content on key platforms like LinkedIn, Instagram, Facebook, Twitter, and TikTok.

Plan your successful social media campaign

By the end of the course, you’ll feel empowered and prepared to run a brand-appropriate and engaging social media marketing campaign that reaches your intended target audience.

Plus, with guidance from the experts at Advertising week, you’ll learn how to track and analyse social media metrics and measure the ROI and impact of your social media campaigns.

This course is designed for anyone who would like to enhance their knowledge of social media marketing techniques and principles.

You may be new to marketing or already working in the field and looking to build specialist skills in social media.

Taught by

Ruth Mortimer

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