B2B Marketing on LinkedIn
Overview
Learn best practices, tips, and strategies for conducting B2B marketing on LinkedIn. Learn to use this powerful platform to increase the visibility of your company and employees.
While LinkedInâthe world's largest and most powerful network of professionalsâis widely recognized as a top recruiting tool, it also offers features that companies and individuals can leverage for business-to-business (B2B) marketing. In this course, join LinkedIn expert Viveka von Rosen as she shares best practices, tips, and strategies for effectively conducting B2B marketing on the LinkedIn platform. Viveka shares step-by-step actions that individuals on your sales team can take using video, updates, InMail, and other features. She also shares how to leverage Company Pages for B2B marketing, including how to best align marketing campaigns with LinkedIn, increase brand and culture awareness with video, and more.
While LinkedInâthe world's largest and most powerful network of professionalsâis widely recognized as a top recruiting tool, it also offers features that companies and individuals can leverage for business-to-business (B2B) marketing. In this course, join LinkedIn expert Viveka von Rosen as she shares best practices, tips, and strategies for effectively conducting B2B marketing on the LinkedIn platform. Viveka shares step-by-step actions that individuals on your sales team can take using video, updates, InMail, and other features. She also shares how to leverage Company Pages for B2B marketing, including how to best align marketing campaigns with LinkedIn, increase brand and culture awareness with video, and more.
Syllabus
Introduction
- B2B marketing on LinkedIn
- Determining the right method
- Best practices for updates
- Using long-form updates
- Hashtag communities
- Get on trend with video
- Publishing to build awareness and credibility
- Winning with Messaging
- InMail to expand your network
- Sales Navigator isn't just for sales professionals
- SlideShare strategies
- Gaining visibility with LinkedIn Groups
- Company B2B marketing on LinkedIn
- Aligning marketing campaigns with LinkedIn
- Employee advocacy and company pages
- Sponsored Updates and video
- The alignment of sales and marketing
Taught by
Viveka von Rosen
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