B2B Marketing on LinkedIn

Learn best practices, tips, and strategies for conducting B2B marketing on LinkedIn. Learn to use this powerful platform to increase the visibility of your company and employees.

While LinkedIn—the world's largest and most powerful network of professionals—is widely recognized as a top recruiting tool, it also offers features that companies and individuals can leverage for business-to-business (B2B) marketing. In this course, join LinkedIn expert Viveka von Rosen as she shares best practices, tips, and strategies for effectively conducting B2B marketing on the LinkedIn platform. Viveka shares step-by-step actions that individuals on your sales team can take using video, updates, InMail, and other features. She also shares how to leverage Company Pages for B2B marketing, including how to best align marketing campaigns with LinkedIn, increase brand and culture awareness with video, and more.

Introduction

• B2B marketing on LinkedIn

1. B2B Marketing

• Determining the right method

2. Using Linkedin as a B2B Marketer

• Best practices for updates
• Using long-form updates
• Hashtag communities
• Get on trend with video
• Publishing to build awareness and credibility
• Winning with Messaging
• InMail to expand your network
• Sales Navigator isn't just for sales professionals
• SlideShare strategies
• Gaining visibility with LinkedIn Groups

3. Company Page

• Company B2B marketing on LinkedIn
• Aligning marketing campaigns with LinkedIn
• Employee advocacy and company pages
• Sponsored Updates and video

Conclusion

• The alignment of sales and marketing