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LinkedIn Learning

Creating an Editorial Calendar

via LinkedIn Learning


Learn the best practices for creating and using an editorial calendar to organize your marketing campaigns.


  • Why an editorial calendar matters
1. Customizing an Editorial Calendar
  • Planning for content production needs
  • Planning for content distribution needs
  • Planning for departmental needs
  • Types of editorial calendars
2. Formatting an Editorial Calendar
  • Determine the focus of an editorial calendar
  • Create helpful labels for the editorial calendar
  • Set a timeframe for the editorial calendar
  • Organize contributors to the editorial calendar
3. Choosing an Editorial Calendar Tool
  • Choosing the right calendar tool
  • Using Google Sheets as an editorial calendar
  • Using Trello as an editorial calendar
  • Using Airtable as an editorial calendar
  • Integrating WordPress with an editorial calendar
4. Using an Editorial Calendar Strategically
  • Keeping an editorial calendar updated
  • Monitoring campaign performance on an editorial calendar
  • Planning to repurpose content
  • Improving an editorial calendar over time

Taught by

Brian Honigman


4.5 rating at LinkedIn Learning based on 152 ratings

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