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LinkedIn Learning

Social Media Marketing with Facebook and Twitter

via LinkedIn Learning

Overview

Discover how to leverage Facebook and Twitter to engage customers, build community, and generate great buzz for your brand.

Syllabus

Introduction
  • How social media can help you meet your business goals
  • Connecting with customers using Facebook and Twitter
1. Getting Strategic with Facebook and Twitter
  • Developing your social media marketing strategy
  • Developing your content strategy for social media
  • Setting goals to measure success
2. Growing Your Professional Brand
  • Leveraging the basics to grow your professional brand
  • Defining your audience on Facebook and Twitter
  • How to network authentically online
  • Establishing yourself as a thought leader with content
3. Building Community on Facebook and Twitter
  • Building an online community
  • Building a community on Facebook
  • Building a community on Twitter
  • Identifying what content to post on social media
  • How to boost engagement with Facebook and Twitter
  • Connecting with influencers to grow your community
4. Driving Business Growth with Social Media Marketing
  • Embracing storytelling
  • Storytelling methods on Twitter
  • Integrating customer service
  • Optimizing conversions in Facebook and Twitter
Conclusion
  • Determining your next steps

Taught by

Megan Adams

Reviews

4.7 rating at LinkedIn Learning based on 171 ratings

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