Ways GA4 Is Better Than Universal Analytics - MeasureCast

The course covers the 10 features of GA4 that need to be mastered for transitioning from Universal Analytics. The learning outcomes include understanding privacy in GA4, shutting down Universal Analytics, utilizing Enhanced Measurement, exploring more data, working with conversions, audiences, timing, Exploration Reports, Predictive Metrics, Data Model, and BigQuery. The course teaches about GA4 dimensions, Email Marketing, and provides a recap. The teaching method involves a MeasureCast session with a Q&A segment. The intended audience includes individuals looking to transition from Universal Analytics to Google Analytics 4 and those interested in mastering the new features of GA4.