Overview
This course teaches three form tracking techniques using Google Tag Manager. By the end of the course, learners will be able to track form submissions using URL success pages, form submit triggers, and element visibility triggers. The course covers setting up tracking in Google Tag Manager, creating goals in Google Analytics, and testing the tracking methods. The intended audience for this course includes digital marketers, web analysts, and anyone interested in tracking user interactions on websites. The teaching method involves a tutorial format with practical demonstrations and step-by-step instructions.
Syllabus
- Introduction
- Method #1: URL Success Page
- Create Goal in Google Analytics
- Testing: URL Success Page
- Method #2: Form Submit Trigger
- Set Up in GTM
- Create Goal in Google Analytics
- Method #3: Element Visibility Trigger
- Inspect Your Page with Chrome Developer Tools
- Set Up in GTM
- Create Trigger
- Create Tag
- Testing: Element Visibility Trigger
- Other Tracking Techniques
Taught by
MeasureSchool