Overview
This course aims to teach beginners about Google Tag Manager (GTM) and how to use it effectively as a marketer. By the end of the course, learners will be able to understand what GTM is, install it, plan its implementation, track PageViews, set up Conversion Tracking, and implement Auto-Event Tracking. The teaching method involves a one-hour deep dive video tutorial. This course is intended for marketers and individuals looking to enhance their tracking and analytics skills using Google Tag Manager.
Syllabus
- Introduction
- What is GTM?
- How to Install GTM?
- Planning your implementation
- PageView tracking
- Conversion Tracking
- Auto-Event Tracking
- Continue Learning..
Taught by
MeasureSchool