How to Use the Facebook Conversion API with Google Tag Manager Server-Side

This course teaches how to utilize the Facebook Conversion API with Google Tag Manager Server-Side. The learning outcomes include understanding how to send data from a website to Google Tag Manager Server-Side and then forward it to the Facebook CAPI, as well as deduplicating hits with the inclusion of the Event ID. The course covers the individual skills of setting up and testing server events, installing Event IDs, and summarizing the process. The teaching method involves a 26-minute live stream with sections such as Introduction, Overview, and Setting it up. The intended audience for this course is digital marketers, web analysts, and individuals interested in optimizing data tracking for Facebook Ads.