Marketing Courses and Certifications

Customer Insights: Quantitative Techniques

30 ratings at Coursera

Explore quantitative marketing research techniques with the University of Illinois at Urbana-Champaign. Learn to assess new product opportunities, apply design-thinking, and use surveys for consumer response evaluation.

• Coursera
• 14 hours 5 minutes
• On-Demand
• Free Online Course (Audit)

Developing a Marketing Mix for Growth

705 ratings at Coursera

A 4-week course by the University of Illinois, focusing on strategic analysis of marketing opportunities and communication of marketing decisions, with a deep dive into the marketing mix.

• Coursera
• 12 hours 49 minutes
• On-Demand
• Free Online Course (Audit)

Introduction to Marketing

12 ratings at edX

Learn vital marketing skills with the University of Edinburgh's 6-week course. Gain insights on increasing revenue, building brand loyalty, and competing effectively. No prior knowledge needed.

• edX
• 6 weeks, 2-3 hours a week
• On-Demand
• Free Online Course (Audit)

Global Impact: Cultural Psychology

167 ratings at Coursera

Explore cultural psychology's role in global markets with this 4-week course from the University of Illinois. Learn to understand consumer responses, infuse brands with cultural meaning, and build iconic brands.

• Coursera
• 11 hours 17 minutes
• On-Demand
• Free Online Course (Audit)

Global Marketing: Cultural Frameworks

Explore the impact of globalization on businesses with the University of Illinois' 4-week course. Learn to incorporate cultural variables in decision-making and understand cross-cultural consumer behavior.

• Coursera
• 14 hours 48 minutes
• On-Demand
• Free Online Course (Audit)

Applying Data Analytics in Marketing

146 ratings at Coursera

Learn marketing analytics with a variety of tools in a 4-week course from the University of Illinois, aimed at enhancing marketing decisions through data analysis.

• Coursera
• 14 hours 31 minutes
• On-Demand
• Free Online Course (Audit)

Customer Insights: New Product Development Orientation

100 ratings at Coursera

Learn to gather customer insights and develop new product opportunities in this 4-week course from the University of Illinois at Urbana-Champaign.

• Coursera
• 11 hours 49 minutes
• On-Demand
• Free Online Course (Audit)

Global Marketing: Building Iconic Brands

91 ratings at Coursera

Learn to craft culturally focused marketing plans for global expansion with this 4-week course from the University of Illinois, covering environmental analysis, brand audits, and integration strategies.

• Coursera
• 12 hours 58 minutes
• On-Demand
• Free Online Course (Audit)

Foundations of marketing analytics

752 ratings at Coursera

Learn to apply statistical techniques to business contexts, particularly marketing, with ESSEC Business School's 5-week course. Gain skills in segmentation, scoring models, and customer lifetime value analysis.

• Coursera
• 5 hours 48 minutes
• On-Demand
• Free Online Course (Audit)

Pricing Strategy

983 ratings at Coursera

Learn and apply key pricing strategies with IE Business School's 4-week course. Understand pricing psychology, price discrimination, and optimal pricing to enhance your firm's profitability.

• Coursera
• 13 hours 18 minutes
• On-Demand
• Free Online Course (Audit)

Fundamentals of Marketing Strategy

127 ratings at Coursera

Explore key marketing models and strategies with the University of London's interactive 3-week course. Gain insights into effective marketing implementation in a competitive business environment.

• Coursera
• 16 hours 42 minutes
• On-Demand
• Free Online Course (Audit)

Consumption, Marketing and Culture

15 ratings at Coursera

Explore the impact of marketing on consumer culture with this 3-week course from the University of London. Delve into topics like gender, digital culture, and sustainability.

• Coursera
• 17 hours 32 minutes
• On-Demand
• Free Online Course (Audit)

Research Report: Delivering Insights

158 ratings at Coursera

Learn to present research findings effectively with UC Davis's 4-week course. Master storytelling in marketing, data visualization, and tailoring presentations for various audiences.

• Coursera
• 15 hours 11 minutes
• On-Demand
• Free Online Course (Audit)

Marketing Mix Fundamentals

1023 ratings at Coursera

Learn to bring your product to market with IE Business School's 4-week course. Gain insights into the 4 P's of marketing: Product, Pricing, Place, and Promotion.

• Coursera
• 9 hours 23 minutes
• On-Demand
• Free Online Course (Audit)

Content Strategy for Professionals: Managing Content

323 ratings at Coursera

Learn to manage and optimize content across various platforms with Northwestern University's 3-week course. Gain insights on social and mobile media, insourcing/outsourcing, and legal issues.

• Coursera
• 5-6 hours
• On-Demand
• Free Online Course (Audit)