Marketing Courses and Certifications

Social Marketing Capstone Project

322 ratings at Coursera

A 5-week Northwestern University course on creating effective social marketing strategies, integrating them into business plans, and measuring success through key business metrics.

• Coursera
• 5 hours 26 minutes
• On-Demand
• Free Online Course (Audit)

Content Strategy for Professionals: Expanding Your Content’s Reach

202 ratings at Coursera

In this course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reac…

• Coursera
• 5-6 hours
• On-Demand
• Free Online Course (Audit)

Content Strategy for Professionals: Ensuring Your Content's Impact

176 ratings at Coursera

A 3-week Northwestern University course on enhancing content impact through visual communication, social community engagement, and effective measurement. Practical skills and toolkit included.

• Coursera
• 5-6 hours
• On-Demand
• Free Online Course (Audit)

Content Strategy for Professionals: Capstone Project

56 ratings at Coursera

In this 4-week Northwestern University course, students apply their content strategy skills to a capstone project, creating a comprehensive plan and webpage mock-up for a fictional web startup.

• Coursera
• 2-3 hours
• On-Demand
• Free Online Course (Audit)

Market Research and Analysis for Tech Industries

A 6-week course by University of Colorado Boulder, focusing on market research and analysis for tech industries. Ideal for engineers and technologists aiming for leadership roles.

• Coursera
• 18 hours 36 minutes
• On-Demand
• Free Online Course (Audit)

Microcredential

Text Marketing Analytics

Explore advanced marketing analytics with the University of Colorado Boulder's 17-week course. Learn text classification, topic modeling, and semantic network analysis using Python.

• Coursera
• 17 weeks, 3 hours a week
• On-Demand
• Paid Course

Building and Pitching Marketing Campaigns in Tech Industries

Learn to build and pitch marketing campaigns in tech industries with this 6-week course from the University of Colorado Boulder. Gain insights into profitability, operations, and customer focus.

• Coursera
• 21 hours 12 minutes
• On-Demand
• Free Online Course (Audit)

Understanding the Campaign Components

Welcome to "Understanding Campaign Components", the second course of the specialization, Strategic Communication Campaigns. In this course, you will learn how to design and develop a strategic communication campaign from start to finish. You will learn…

• Coursera
• 9 hours 1 minute
• On-Demand
• Free Online Course (Audit)

How to Implement and Evaluate Communication Campaigns

As the recommended third course of the specialization, Strategic Communication Campaigns, this course rounds out your communication campaign process knowledge by speaking to how to implement and evaluate the planning and execution of communication campai…

• Coursera
• 3 hours 42 minutes
• On-Demand
• Free Online Course (Audit)

Microcredential

Marketing Strategy for Engineers and Technologists

Learn to develop successful marketing strategies for tech markets with this University of Colorado Boulder course. Bridge the gap between product development and profitable sales for tech startups.

• Coursera
• On-Demand
• Paid Course
• 3 courses

Microcredential

Strategic Communication Campaigns

Integrated communication campaigns are a critical tool in the marketing toolbox that target specific audiences across a blend of paid media, earned media, and social media . They can drive sales, increase client involvement, build community, or establish…

• Coursera
• On-Demand
• Paid Course
• 2 courses

Microcredential

Marketing Strategy

Learn to develop successful marketing strategies with IE Business School's 26-week course. Understand market research, consumer behavior, product positioning, and create your own marketing plan.

• Coursera
• 26 weeks, 3 hours a week
• On-Demand
• Paid Course
• 5 courses

Microcredential

Marketing Mix Implementation

Master the 4Ps of marketing with IE Business School's 26-week course. Learn brand management, pricing strategies, channel management, and integrated marketing. Apply skills in a capstone project.

• Coursera
• 26 weeks, 3 hours a week
• On-Demand
• Paid Course
• 5 courses

International B2B (Business to Business) Marketing

551 ratings at Coursera

Explore B2B marketing strategies with Yonsei University's 3-week course. Learn to innovate across countries and industries, understand buying center decision-making, and gain insights from industry experts.

• Coursera
• 9 hours 27 minutes
• On-Demand
• Free Online Course (Audit)

Intro to International Marketing

983 ratings at Coursera

Explore the basics of international marketing and cross-industry innovation in this 3-week course by Yonsei University. Gain insights into balancing cultural similarities and differences, and expanding into new industries.

• Coursera
• 7 hours 32 minutes
• On-Demand
• Free Online Course (Audit)