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Creating and Managing a YouTube Channel (2018)

via LinkedIn Learning

Overview

Learn how to set up a visually compelling new YouTube channel, build up your subscriber base, and convert clicks into action or commerce.

By creating and curating a YouTube channel, you can build your online identity as you share your content with the world. In this course, learn how to set up a visually compelling new YouTube channel, build up your subscriber base, and convert clicks into action or commerce. Throughout the course, instructor Rich Harrington shares essential strategies for channel creation. Rich explains how to design artwork for your channel and shares tips for using YouTube cards and captions. He also dives into building a YouTube community, managing your channel in Creator Studio, live streaming, and more.

Syllabus

Introduction
  • What you'll learn in the course
  • About the instructor
1. An Overview of YouTube Channels
  • What is a brand account?
  • The benefits and drawbacks of setting up a channel
  • Relevant YouTube trends
  • An overview of the Creator Studio
2. Understanding Google IDs
  • The role of a Google ID
  • The Google+ connection
  • Working with others on a team
  • Avoid sharing logins
  • Managing multiple channels
  • Connecting other social networks
3. Creating a New YouTube Channel
  • Channel creation essentials
  • Required artwork
  • Updating the About tab
  • Adjusting discussion and subscription preferences
  • Uploading a channel trailer
4. Creating Channel Artwork
  • Designing a channel icons
  • Designing a channel art (banner)
  • Designing a watermark
  • Verifying your channel and creating custom URLs
5. Uploading Video Content
  • Supported video formats
  • Select a video’s privacy setting
  • Populating a video’s basic information
  • Uploading or choosing a custom video thumbnail
  • Configuring advanced settings for a video
  • SEO tips to help a video's discovery
  • Batch uploading videos to YouTube
  • Re-uploading videos limitations
  • Using the video manager to modify a video
  • A brief overview of the YouTube terms of service
6. Using Playlists, Sections, and Navigation
  • Creating a playlist on YouTube
  • Managing YouTube playlists
  • Adding sections to your channel
  • Editing channel navigation
7. Using YouTube Cards and Captions
  • Using cards to modify a movie
  • Controlling automatic captions
  • Uploading custom captions
8. Building a YouTube Community
  • Enable community settings
  • Modifying channel settings for promotion
  • Promotion strategies for a YouTube channel
  • Interacting with your community
9. The Creator Studio
  • Using and customizing the dashboard
  • Adjusting multiple videos in the video manager
  • Essential channel controls
  • Switching interfaces in Creator Studio
10. Live Streaming on YouTube
  • Choosing a live stream type
  • Restrictions on live streaming
  • Going live with live events
  • Streaming live on demand
11. Signing Up for the Partner Program
  • Benefits of the YouTube Partner Program
  • Signing up for the YouTube Partner Program
  • Checking your status in the YouTube Partner Program
Conclusion
  • Next steps

Taught by

Richard Harrington

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