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LinkedIn Learning

Personal Branding on Social Media

via LinkedIn Learning


Learn how to build and manage an authentic, compelling personal brand on social media. Get tips for delivering content, tracking your progress, developing partnerships, and more.


  • Let's build your personal brand right
1. Define Your Value
  • Laying the foundation
  • Create an ideal client profile
  • Identify your strengths
  • Create your personal brand statement
  • Using your personal profile to showcase your brand
2. Create a Profile That Speaks to Your Ideal Customer
  • Define and highlight your expertise
  • Capitalize on platform opportunities
  • Create a timetable for updates
3. Create Compelling Content
  • Explore content opportunities
  • Content principle: Quality over quantity
  • Deliver engaging content
  • Track your data
4. Target Your Audience
  • Social media ad basics
  • Boosting a post on Facebook
  • Twitter ad basics
  • Create a cross-platform plan
  • Develop partnerships
  • Next steps

Taught by

Jennifer W. Jessie


4.5 rating at LinkedIn Learning based on 603 ratings

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