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Google

Launch Your Shopping Ads Strategy

Google via Skillshop

Overview

Grow your business with Shopping ads that place your products in front of millions of online shoppers searching for what you offer. Explain how Shopping ads work and list the key shopping policy requirements Describe how Merchant Center and a product feed support your shopping strategy Describe how Shopping Campaigns work and list their key benefits Learn how to create a Smart Shopping campaign

Syllabus

  • Pre-Self-Assessment: Please answer the following questions. Your input will help us understand your starting point and continue to improve your learning experiences.
    • Pre-Self-Assessment
  • The Shopping Ads Ecosystem
    • Grow Your Retail Business with Google
    • Know How Shopping Ads Work
    • Identify Key Shopping Ad Requirements
  • Get Started with Merchant Center: Set up and navigate your Merchant Center account using best practices to help support Shopping ads.
    • Launch Your Retail Strategy
    • Create a Merchant Center Account
    • Get to Know Your Merchant Center Account
    • Create a High-Quality Product Feed
    • Submit a Product Feed in Merchant Center
    • Understand Shopping Ad Policy Violations
    • Try It Out: Add a Product to Merchant Center
  • Achieve Your Marketing Objectives with Shopping Ads: Learn how Shopping ads can help you reach your marketing objectives.
    • Identify the Right Shopping Campaign Type
    • Unlock the Power of Smart Shopping Campaigns
    • Try It Out: Create a Smart Shopping Campaign
  • Post-Self-Assessment: Please answer the following questions to help us understand the quality of your learning experience and how we can improve going forward.
    • Post-Self-Assessment

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