BloomTech’s Downfall: A Long Time Coming

Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

YouTube

Google Tag Manager Tutorial for Beginners

Loves Data via YouTube

Start learning Write review

Overview

This course teaches learners how to manage tags on a website using Google Tag Manager. By the end of the course, students will be able to configure tags such as Google Analytics 4, Google Ads, Facebook Pixel, and Google Optimize. They will also learn how to set up, test, and publish tags using Google Tag Manager. The course covers important terminology, recommended workflows, and advanced topics like tracking clicks, buttons, forms, and implementing consent mode. The intended audience for this course is beginners looking to efficiently manage tracking tags and analytics on their websites.

Syllabus

Introduction
Important terminology
Setting up Google Tag Manager
Install Google Tag Manager on WordPress
Install Google Tag Manager on Squarespace
Adding a Google Analytics 4 GA4
Adding a Google Ads remarketing tag
Adding a Google Optimize tag
Adding a Facebook Meta pixel
Preview and testing
Recommended workflow for Google Tag Manager
Migrating to Google Tag Manager
Publishing the container
Setting up a Google Ads conversion tag
Creating a Google Analytics 4 GA4 conversion event
Capturing ecommerce details from WooCommerce
Using ecommerce values with Google Ads conversion tags
Tracking clicks using Google Tag Manager
Tracking buttons using Google Tag Manager
Tracking forms using Google Tag Manager
Consent mode in Google Tag Manager
Adding a cookie banner to Google Tag Manager
Conclusion

Taught by

Loves Data

Reviews

Start your review of Google Tag Manager Tutorial for Beginners

Start learning

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.