The Right Way to Setup a Google Ads Search Campaign and Avoid Fatal Mistakes
MeasureSchool via YouTube
Overview
This course teaches learners how to set up a Google Ads Search Campaign effectively and avoid common mistakes. The course covers topics such as conversion tracking, network selection, ad scheduling, location targeting, bidding strategies, ad group organization, ad creation, negative keywords, and concludes with key takeaways. The teaching method involves a video tutorial led by an ads expert. This course is intended for beginners who are creating a Google Search Campaign for the first time and want to maximize its effectiveness.
Syllabus
- Introduction
- Not setting up conversion tracking
- Search Network + Display Network
- Ad Schedule
- Location targeting setup
- Maximize conversions bidding
- Keyword theme Ad groups
- Writing the Ad
- BONUS Negative Keywords
- Conclusion
Taught by
MeasureSchool