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Skillshare

Learn from an Insider - Google Ads Course from a former Google Employee

via Skillshare

Overview

Google Ads for Beginners Course: Learn How to Get Your Business Found Online from a Former Google Employee

Do you want to learn how to use Google Ads to get your business found online? If so, then this course is for you!

This course is taught by a former Google employee who has over 18 years of experience in the field of online marketing. In this course, you will learn everything you need to know to create and manage a successful Google Ads campaign. You will learn about:

  • How to create a Google Ads account
  • How to choose the right keywords for your campaigns
  • How to write effective ad copy
  • How to set a budget and track your results
  • About Google Performance Max campaigns

You will also learn how to get a free $500 Google Ads coupon. This coupon can be used to offset the cost of your first Google Ads campaign.

By the end of this course, you will be able to create and manage a Google Ads campaign that will help you reach your business goals.

What you will learn:

  • How to create a Google Ads account
  • How to choose the right keywords for your campaigns
  • How to write effective ad copy
  • How to set a budget and track your results
  • About Google Performance Max campaigns
  • How to get a free $500 Google Ads coupon

Who is this course for?

This course is for anyone who wants to learn how to use Google Ads to get their business found online. This includes small business owners, marketers, and anyone else who wants to learn more about Google Ads.

Benefits of taking this course:

  • Learn how to create and manage a successful Google Ads campaign
  • Learn about the latest updates to Google Ads
  • Get a certificate of completion
  • Get support from the instructor
  • Get a free $500 Google Ads coupon

Sign up for this course today and start getting your business found online! All who complete will receive a certificate of completion upon request. 

Google Ads Course FAQ

  1. What is the focus of this course? This course, "Google Ads (AdWords) Course taught by Former Google Employee: $500 Ad Credit & Certificate Provided," is designed to provide comprehensive knowledge and practical skills for running effective Google Ads campaigns. Taught by a former Google employee, the course covers various aspects of Google Ads, including campaign setup, keyword research, ad creation, bidding strategies, and optimization techniques.

  2. Who can benefit from this course? This course is suitable for anyone interested in learning how to leverage Google Ads to promote products, services, or businesses effectively. Whether you are a marketing professional, business owner, entrepreneur, or aspiring digital marketer, this course will equip you with the knowledge and strategies to create successful Google Ads campaigns.

  3. What will I learn from this course? In this course, you will learn how to set up and manage Google Ads campaigns from start to finish. Key topics covered include understanding Google Ads interface, keyword research and selection, writing compelling ads, campaign and ad group structuring, bidding strategies, tracking conversions, and optimizing campaign performance.

  4. Do I need any prior experience with Google Ads? No prior experience with Google Ads is required to enroll in this course. It is designed to cater to beginners, providing step-by-step guidance through the various aspects of setting up and managing effective campaigns. The course starts with the basics and gradually progresses to more advanced topics, making it accessible for learners of all levels.

  5. How long is the course? The course duration is approximately 2 hours, divided into video lessons. It is a self-paced course, allowing you to learn at your convenience and revisit specific topics as needed.

  6. Will I receive a certificate upon completing the course? Yes, upon completing the course, you will receive a certificate of completion upon request.  This certificate serves as evidence of your proficiency in Google Ads and can be a valuable addition to your professional portfolio.

  7. Is there any practical application or hands-on experience included? Yes, the course includes practical exercises and examples to help you apply the concepts and strategies taught. You will have the opportunity to create and optimize your own Google Ads campaigns, allowing for a hands-on learning experience.

  8. Is the $500 ad credit provided by the course included in the course fee? The $500 ad credit mentioned in the course title is a separate offer provided by Google Ads to new advertisers. It is not included in the course fee, and the terms and conditions of the ad credit are determined by Google. The course instructor will guide you on how to redeem the ad credit, but eligibility and availability may vary.

  9. Are there any additional resources provided with the course? Along with the video lessons, the course provides downloadable resources, including templates, guides, and supplementary materials, to enhance your learning experience and assist you in implementing the strategies effectively.

  10. Is there a refund policy for this course? Skillshare offers a 7-day refund policy. If you are unsatisfied with the course content or believe it doesn't meet your expectations, you can request a refund within 7 days of enrolling in the course. Please refer to Skillshare's refund policy for more details on the process.

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Syllabus

  • Google Ads Intro
  • Google Ads - Create Account
  • Google Search
  • Performance Max
  • Display Ads
  • YouTube advertising
  • Reviewing and optimizing a live account
  • Google Ads Closing

Taught by

Ben Lund

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