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Digital Marketing with Google Ads (AdWords) Taught by a Former Googler - Updated June 2020

via Skillshare

Overview

Create your Google Ads account and start driving customers for your business. This consists of nearly two hours of content, covering all the basics and best practices to drive customers via Google Ads. As of 2020, all videos are fresh based on updates Google has made. 

Follow the steps outline and feel free to ping me with results, feedback or questions! I can be reached at ben@risemkg.com. Additionally, all students can get a certificate of completion, just email me upon completion and I'll send your way. 

I'm sharing these how to videos based on our experiences managing Google Ads for our clients at Rise Marketing Group and from my experiences when I was at Google from 2014 - 2018.

Within this class you'll learn the following:

How to Create your Google Ads Account

Create your Search Campaign

Display Campaigns including Retargeting

Advertise on YouTube with Video Ads

Measure what you Advertise to Know your Return on Investment

Course certificate below - email me upon completion at ben@risemkg.com

Syllabus

  • Introduction
  • Google Account Creation and Search Campaign
  • Introduction to Measurement
  • Setting up Appropriate Measurement
  • Introduction to Display Ads
  • Display Advertising on the Google Display Network
  • Video Ads on YouTube
  • Find Google Ads Coupons
  • Recommended Columns for Google Ads
  • Recap and Recommendations on Where to Invest your Ad Spend

Taught by

Ben Lund

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