Google Analytics Past, Present and Future

This course covers the history and use cases of Google Analytics, from its inception in 2005 to the transition to Google Analytics 4. Students will learn about customization, events, insights, and the differences between Google Analytics and Google Ads. The course also provides information on JSON tools and the typical profile of someone familiar with Google Analytics. The teaching method includes a podcast discussion and various online resources. This course is intended for individuals interested in understanding the evolution and practical applications of Google Analytics.