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Skillshare

Google Ads For Beginners 2022 - Step By Step Process

via Skillshare

Overview

Are you looking for a Google Ads class that shows you EXACTLY how to set up and run profitable Google ads?

Great, you’re in the right place.

I don’t just talk the talk; I actually walk the walk and live it too. In this class, you’ll be able to watch me in real-time as I show you EXACTLY how I set up and run profitable Google ads.

Instead of just giving you the theory and then leaving it up to you to figure it all out, you can also watch over my shoulder and see how to implement everything I’m teaching. Making the class and everything you learn super actionable for those who wish to execute it all.

This stuff is SUPER powerful.

The process I follow throughout the class is the SAME process I use when setting up and creating ads for my clients websites, so you can be confident what you’re learning is indeed used in the real world and does actually work.

I will also give you access to the exact spreadsheets I use at my agency so you have everything at your disposal.

What you’ll learn by taking this Google Ads class:

  • Learn How To Set Up Your First Google Ad From Scratch

  • Understand What A Keyword Is And The Intent Behind One

  • Find Out How To Find Hundreds Of Keywords You Can Target For Your business

  • Learn What Match Types Are And How They Can Save You Tons Of Money

  • Learn How To Write Killer Ads That Generate Clicks

  • Learn About Bidding Strategies

  • Learn Everything You Need To Know About Quality Score

  • Become A Master With Ad Extensions

  • How To Set Up and Track Conversions

  • How To Optimise Your Ad Campaigns

Literally everything you need to be able to create and implement a successful Google Ads campaign.

There are tons of resources for you to download throughout the class and lots of bonus tips and tricks you can use as well.

Fact: For every $1 spent on Google AdWords, the average business generates $2 in revenue.

Let’s make sure you're one of those businesses.

Knowledge is power. Invest today and never look back!

Syllabus

  • The Ultimate Google Ads Class For Beginners
  • What We're Going To Cover In This Section
  • What is Google Ads?
  • Where Do Google Ads Appear?
  • Google Account Hierarchy
  • Setting Up Your First Google Ads Account
  • Location Targeting
  • Budgets and Selecting Your Bidding Strategy
  • Setting Up Billng
  • What We're Going To Cover In This Section
  • What Is A Keyword & Understanding The Intent Behind One
  • How To Find Keywords To Target - Related Website URL
  • How To Find Keywords To Target - Keyword Planner
  • How To Find Keywords To Target - SEMRush
  • How To Organise Your Keywords By Themes
  • Everything You Need To Know About Keyword Match Types
  • How To Add Match Types To Your Keywords Like A Pro
  • The Importance Of Negative Keywords How To Add Them To Your Account
  • What We're Going To Cover In This Section
  • The Evolution Of How Ads Appear In Google
  • Best Practices for Writing Killer Ad Text
  • How To Create Your First Google Ad
  • Ad Rotation - Everything You Need To Know
  • Ad Schedule - How To Select The Days & Times You Want Your Ads To Show
  • What We're Going To Cover In This Section
  • Target CPA
  • Target ROAS
  • Maximize Clicks
  • Maximize Conversions
  • Target Impression Share
  • Manual CPC & Enhanced CPC
  • What We're Going To Cover In This Section
  • Understanding Quality Score
  • The 4 Components That Make Up Quality Score
  • Understanding Ad Rank and How It Is Calculated
  • How Google Determines How Much You Pay Per Click
  • When You Can Ignore Low Quality Scores (and when you can't)
  • What We're Going To Cover In This Section
  • What Are Ad Extensions & The Benefits Of Using Them
  • The Different Types Of Ad Extensions You Can Use
  • How To Add Sitelink Extensions To Your Ads
  • How To Add Callout Extensions To Your Ads
  • How To Add Call Extensions To Your Ads
  • How To Add Location Extensions To Your Ads
  • Things To Bear In Mind When Using Ad Extensions
  • What We're Going To Cover In This Section
  • Understanding The Basics Of Conversion Tracking & Its Benefits
  • The Two Main Types Of Conversions You Can Use
  • How To Set Up Conversion Tracking For Form Submissions
  • How To Set Up Conversion Tracking For Phone Calls
  • What We're Going To Cover In This Section
  • Optimising Your Ads Based On Keyword Data
  • Optimising Your Ads Based On Ad Data
  • Optimising Your Ads Based On Devices
  • Optimising Your Ads Based On Specific Times & Days
  • Conclusion, Goodbye For Now...

Taught by

Josh George

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